What's New
Crain Communications Expands Its Longstanding Relationship with the MediaBrains Network
NAPLES, Fla., [August 31, 2015] -- MediaBrains Inc. (www.mediabrains.com), the leading online business advertising network, today announced that it has expanded its relationship with Crain Communications Inc to include a new directory resource for Crain’s tire and automotive media property, Tire Business. The Tire Business Dealer Directory provides a new product and vendor resource to readers and creates additional opportunities for automotive industry marketers to reach key decision makers.
The Tire Business Dealer Directory is a comprehensive, organized list of industry-specific vendors designed to facilitate the buyer’s research and purchase process. Advertisers in the MediaBrains Network maximize their exposure to the Tire Business audience through the purchase of display ads or Featured Placements, both proven to increase website traffic and click-through rates, resulting in high quality leads.
“Crain’s history with MediaBrains is a long one,” said Dave Zielasko, Editor and VP/Publisher, Tire Business. “For more than a decade, the knowledgeable, professional MediaBrains sales team has opened a new network of advertisers to our brands. I have every expectation that the Tire Business Dealer Directory will prove to be another in a long line of successes between MediaBrains and Crain.”
Tire Business magazine has over 30,000 print subscribers and www.TireBusiness.com receives more than 621,000 annual visitors. Tire Business Dealer Directory’s reach extends to the extensive audience of independent tire dealers, wholesalers and distributors, tire and wheel manufacturers, and tire repair & service providers that frequent TireBusiness.com looking for information and solutions to meet their business needs.
About Crain Communications
Crain Communications Inc is a privately held media company producing trusted and relevant news publications, lead generation, research and data products, custom publishing and events with uncompromising integrity. Reaching more than 3.5 million business decision makers and consumers across the United States and in select markets in Europe and Asia, the company’s portfolio includes many of the most influential media properties in the verticals they serve including Automotive News, Autoweek, Tire Business, Advertising Age, Modern Healthcare, Plastics News, Business Insurance and Pensions & Investments.
Headquartered in Detroit, Michigan, the company’s 825 employees in 13 locations publish 25 vertical news print and online publications and the multimedia content and product extensions related to each, contributing to the success of its readers and its clients.
About MediaBrains
The MediaBrains BtoB Advertising Network connects manufacturers and service providers with business professionals through partnerships with leading trade publishers. MediaBrains helps marketing professionals to engage targeted buyers and promote their brand across industry-recognized trade publications in 22 vertical markets across more than 120 industry-focused websites. Publishers in the network generate incremental revenue while providing readers with an efficient, effective directory and buyers guide platform.