Elevate your brand’s visibility
Display Advertising is a tried-and-true method to make your brand stand out from the crowd. Running display ads in a trade buyers’ guide allows you to take full advantage of the opportunity to reach a highly-focused audience in an ultra-specific market.
Drive conversions by reaching your most important audience.
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Display Ads on MediaBrains Industry Directories generate thousands of additional actions per year and drive customers directly to company websites and landing pages.
That’s the value of multi-touch impressions. When buyers are in consideration mode, they don’t always click away from their research – but a person who sees an ad will often return to the brand, product or ad directly through the company website or in a later search.
Companies that run display ads drive 300% more engagement with their profile than those with a Featured Listing alone.
20x
Increase in Brand Impressions
300%
Increase in Click-Thru
2.5x
Increase in Leads
Reach buyers with intent
Display ads permeate every aspect of the funnel with your brand, your logo and your campaign message. When people visit industry directories, they are actively engaged in researching companies, products and solutions. Run-of-site display ads on one of MediaBrains’ industry directories make it possible to make an impression on every page of your target buyer’s purchase cycle.
Why display advertising works-
“Better brand recognition from our Truck Parts banner made us stand out – our leads have increased across the board. More inquiries as well as more downloads of our catalog.”
PowerRail
Add value to your campaign
“We really decided to put all of our energy and resources into where our customers are, and this is where our customers are.”
The Assessment Company®
Companies that run banner ads as part of their overall campaign strategy generate 2.5X more leads per month than companies with only a featured listing.
The Assessment Company® chose to devote most of its advertising resources to MediaBrains’ vendor directory for the Society for Human Resource Management (SHRM). The SHRM Vendor Directory is an extensive, organized list of human-resource industry vendors designed to facilitate buyers’ research and purchase process. Boosting their exposure to the SHRM audience by purchasing display ads led to immediate requests for information and directly resulted in high-quality leads.
Your customers are here,
Your ads should be here too
Create an engaging display ad with a clear call to action
We optimize your campaign by determining your target market and delivering impressions to the right audience
You access real-time analytics, generate leads and use insights to maximize results
Tips for unlocking impactful display ads
Keep it simple
Include your logo
Use clear, concise text
Use high-quality images
Include an inviting CTA
Call attention to your value proposition
Color conveys emotion – choose what you want to portray
Coordinate messaging and design to complement your website, product or landing page
Display Ad Sizes
